The reality of today’s Canadian demographics necessitates the need for all consumers to be reached effectively and with a competent and respectful execution of the advertising message.

Our multicultural marketing services, Diversity Media Services and Lingua Ads, provide expertise in strategic and media planning, cultural research and insights, creative development, and media buying solutions not being offered by traditional media.

DMS provides clients with strategic and media planning, cultural research and insight and creative development along with cost effective ad production and adaptation. For over 30 years, Lingua Ads Service has been a trusted source for helping governments and agencies execute media plans in Canada’s diversity markets. With one phone call, clients access a national network of more than 400 partners working in 40+ languages with a reach exceeding 4 million households.

DMS helps structure the campaign taking into account the target and Lingua ensures that plans are completed efficiently and effectively from start to finish.

Multimedia Nova’s many years of expertise in cultural media, publishing and printing, provides context as DMS leverages demographic analysis and provides access to gravity points in each cultural community through its own network and partner publishers. DMS and Lingua Ads both have access to Multimedia Nova's Business Advisory Committee to extend the Corporation's existing activities with Corporate Canada in order to reach the widest possible Canadian audience in niche markets.

With a service infrastructure like no other, the combined forces of DMS and Lingua are able to manage multiple complex programs featuring numerous translations taking into account any need for subtle execution details to address cultural nuances.

The ability to navigate and thrive amongst today’s ever-changing multicultural market is matched by the company’s long-term experience to deliver the appropriate solutions in a ‘one stop shop’ for advertisers and partner publishers.